7 Good Reasons to Check out Honda

Hey Honda people!

Welcome to the Holler Honda Newsletter. Whether you’re a new Honda owner, or a long-time fan, we’re glad to be in your inbox.

Here’s what’s coming up:

• Honda wins more than any other car brand

• Passport named to Best New Cars list

• ECCCO Car Club coming soon

• More awards roll in for Best Value vehicles

• and the latest Honda news

Honda Swept the Series and it wasn’t Close! 🏀

Honda just put up a stat line that would make a #1 seed proud with not one, not two, not three, not four (you get it)— BUT seven 2026 Consumer Choice Awards from Kelley Blue Book, more than any other brand. Wowzers!

But what else is new? And these aren’t niche exhibition awards either. We’re talking about important awards like:

1. Best Overall Brand

2. Most Trusted Brand

3. Best Value Brand

4. Best In-Vehicle Experience Brand

5. Best Performance Brand

6. Best Car Styling Brand

7. Best Overall EV/Hybrid Brand

That’s a full-court performance. Offense. Defense. And good bench depth!

What makes this hit a little different is how these awards are decided. T

hey come from real shopper data, meaning over 12,000 people actively researching their next vehicle. So it’s less “corporate industry opinion” and more “what real buyers actually think”

And this isn’t new territory. Honda now has 44 total Kelley Blue Book wins, including 10 Best Overall Brand titles in the last 13 years and 12 straight Best Value Brand wins. At this point, it’s a dynasty. Move over, Bill Russel and the Celtics.

It’s game point and Honda has the ball working towards another championship ring. Again…what else is new?

Passport gets the call-up to the ‘Best New Cars’ Roster!

You already know Honda doesn’t build cars meant to sit on the bench all game. Yikes, sorry I had to do it. It’s the NBA playoffs right now so bear with me.

Think of the Honda Passport as the modern NBA ‘wing’ aka the player who can do it all. He can shoot. He can guard the perimeter and step into the paint when he needs to. In this case the paint is actually the dirt, or gravel, or snow, or mud, or or or. You get it!

But anyways, it’s easy to see how the Passport earns its spot on AutoTrader’s Best New Cars list.

• Rugged, squared design

• Spacious and easy-to-live-with cabin

• V6 engine that offers robust power for offroad

• Real off-road capability without losing its roadside manners.

• and current commuter darling of many.

Since its introduction, the 4th-gen Passport has shown strong momentum, proving to be a record-breaker in 2025, with the TrailSport trim being a fan favorite!

The folks from Autotrader especially noted the Passport’s updated design direction, focusing on the interior being a noteworthy surprise with nice materials where they count and harder materials in areas with foot traffic with comfy seats for long trips!

The result is a Passport that continues to define itself as a well-rounded SUV capable of handling pretty much everything so come check one out now!

Like Now now.

ECCCO Car Club coming Spring 2026

Think secure, climate-controlled vehicle storage paired with concierge-level care and a private community designed by car guys for car guys.

Backed by the Holler-Classic Family of Dealerships, 👉 Coming soon in Spring 2026. Join the waitlist at ECCCOCarClub.com.

The Affordability Report is Here

The latest Cars.com Best Value New Cars report is out, and Honda once again shows up where it tends to live: near the top of the value conversation.

For 2026, the Best Value New Cars awards recognized three Honda models as top finishers in their segments:

• Honda CR-V LX — Best Value Compact SUV

• Honda Passport RTL — Best Value Mid-Size SUV

• Honda Ridgeline Sport — Best Value Mid-Size Pickup Truck

Each one landed as a Top Finisher in its category, reinforcing a simple idea: Honda continues to deliver everyday capability without pushing buyers into premium pricing territory.

That context matters this year. According to industry benchmarks cited in the report, the average new-vehicle transaction price in the U.S. sits above $46,000, while Honda’s lineup continues to stay meaningfully below that line across key models.

So what are you waiting for?

• Honda Win Barber IndyCar Race for 2nd Straight Year

• Four Honda Models Earn IIHS Top Safety Ratings

• Hondas named Best Cars for Families by U.S. News & World Report

• 05/02 Cars, Coffee, and Chrome

• 05/23 Cars in Christ @ Chick Fil A Orlando

That’s all for this month! We hope you enjoyed this edition of the Holler Honda Newsletter.

Don’t forget to keep up with all things Holler Honda by following us on social media. Likes, comments, and shares are always welcomed and appreciated 🙂 

Do you have any ideas for our next edition? Extra thoughts or questions about this edition? Let us know by leaving a comment, or replying to this email.